Boston Marathon

For the 2014 Boston Marathon, Brooks Running wanted to cheer on racers with a course-side billboard that was both fun and empowering while also being respectful of the tragic events at the previous year's marathon. We came up with a concept that not only fit the bill, it also allowed us to cast a leprechaun:

The client liked the billboard so much, they even adapted it to run in a few local magazine and newspapers.

And shooting a print ad with a leprechaun is as magical as you've heard.