Brooks was premiering an all new shoe, the Transcend, and they were looking for a way to share it with running influencers around the world. Hailed as a revolutionary and futuristic piece of footwear, we wanted to create a shippable shoebox that looked like it came out of a bizzaro Star Wars universe. We came up with the Transcend 1 Space Pod and we may have gone a little overboard, souping it up with motorized doors, motion sensing LEDs, an audio system and even a miniature flat screen that seemed to allow a look inside the craft as a futuristic captain extolled the virtues of the shoe.
Additionally, we were tasked with creating a short video that explained the shoe's technological features in an entertaining way. Keeping with the futuristic theme, we recast the shoes as fighter jets in this action-packed video while integrating a porcelain choirboy who was present in some other campaign pieces. Strange? Definitely. But the clients let us do it.