The LINQ, Las Vegas
Caesar's Entertainment was preparing to open The LINQ, a new hotel and casino aiming to create a Brooklyn/Portland/Austin vibe right off the Vegas Strip. In addition to the hotel and casino, Caesar's also converted an adjacent loading area into the tree-lined LINQ Promenade featuring a wide array of boutiques, restaurants, bars and music venues. The promenade ends at the foot of The High Roller, a giant observation wheel (larger than the London Eye) that takes visitors hundreds of feet above the Vegas skyline on a 30 minute ride.
We had a thirty second Hulu pre-roll to tell 20/30-somethings about the new property and all the fun/crazy/magical adventures that a night there might entail. And we had less than a month to write, film, edit and deliver it to Hulu.
Here's what we came up with: