One of our last duties before we finished our year at WK.12 was to recruit the class for the following year. Though far from being shrouded in mystery; WK.12 has always seemed like something of a secret society. We're constantly doing work for non-profit organizations and small companies but most people who see our work know nothing about us. We decided to embrace our anonymity and recruit the next class through a web campaign that revealed all about our 'secret society.' We started with a teaser video that we co-wrote, produced and edited. Watch carefully to see the special cameo appearance by David Kennedy:
The teaser directed viewers to 12iseverywhere.com, where visitors were lead through the tenets of our program.
As visitors read through the site, a passcode was slowly revealed at the top of the page. Once entered into a box, the passcode unlocked a video that I co-directed that gave them application directions.